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ADVERTISING | MARKETING
A Christmas To Savour
Sainsbury’s
Nov 18, 2021
Less controversial than Tesco’s Santa quarantine needing a Covid passport, Sainsbury’s has a more traditional feel. Freeze-frame capturing all the delightful moments of a Christmas meal with the family. Cleverly highlighting their range of food and firmly keeping the jolly in a jolly Christmas.
Created by Wieden + Kennedy London, it is set to Etta James’ languid track At Last! and ends by referencing the relief people may feel at having a ‘normal’ Christmas once more.
Sainsbury’s credits:
Creative Agency: Wieden + Kennedy London
Creative Directors: Juan Sevilla, Joe De Souza
Creatives: Joseph Paul, Andy Parkman
Production Company: Pulse Films
Director: Ninian Doff
Editorial Company: Stitch Editing
VFX Company: Time Based Art
