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MARKETING | ADVERTISING
AirPods-Music for a Sushi Restaurant
Apple
Apple’s new AirPod advert stars the legendary Harry Styles in all his day-glow brilliance. The ad riffs on Apple’s infamous iPod ads from the 90s in a riotous sea of color. Styles bebops along in a skat style as the psychedelics kick in.
It’s fun. It’s visually entertaining. It will cut through the noise on the internet. Will it live long in the memory or entice anybody to purchase an AirPod for the very first time? Doubtful.
“The Airpods spot features the styling of the classic iPod ads — which featured musicians including Paul McCartney, U2, Bob Dylan and Coldplay — bar one key difference. Instead of the headphone wires that appeared in the original ads, the tech here is reduced to only the distinctive Apple in-the-ear Airpods.” Source Creative Review
Credits:
Agency: TBWA\Media Arts Lab
Directors: Gal Muggia, Vania Heymann
Production Companies: Iconoclast, Versatile
