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Amazon’s Big Game Commercial: Mind Reader
Amazon’s Alexa
Feb 11, 2022
Imagine a world where Alexa could read your mind. The gift of a sentient computer that would fulfill your every order and need. A super-computer shopping friend. Or fiend? Amazon lets you wonder no more.
Starring Scarlett Johansson, you can already feel the big SUPER BOWL commercials heading your way. Who’ll win top spot this year? Getting ahead of the game, Amazon showcases their AI threat playing on the paranoia of mind-reading.
It’s okay. It’s not laugh-out-loud hilarious. It does have Scarlett. Ironic considering she once played a computer-gaining sentient life.
Credits:
Agency: Lucky Generals
Production Company: Hungryman LA
Director: Wayne McClammy
