Back in the old days, propaganda was conducted via print or radio. Later tv. Now it's the internet. But it's more than that isnt it? Its not just validation for your existence when it gets broadcast to millions by a social platform. Why are they pushing that particular content? Who exactly programmed the algorithm? Who exactly is making the money over your free labor? Corporates are in control. Governments bend to have their business. Lobby groups exist for the corps to sell more product and make as much profit as possible. But when they have an agenda...like Fox News or Youtubes homophobic stance, then it's not going to end well.