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ADVERTISING | BEER
Beer Therapy
Paname Brewing Company
Beer therapy. Covid has hit the French hard and they no longer smell. Sorry, they can no longer smell. All their favorite smells such as cheese, perfume and wine have vanished for a suffering minority.
Paname has the answer. DRINK MORE BEER.
Yep…follow the instructions on the can and drink as many as you can until your sense of smell returns.
I don’t know about anybody else, but when I drink that many beers, the last thing I’m able to do coherently is smell.
Is this a genius campaign? A new way of selling beer? A unique selling point? Great marketing!
“Aromas are very much a part of appreciating a beer. We wanted to help beer lovers get their sense of smell back, so they can enjoy all the facets a well-brewed beer has to offer,” adds Michael Kennedy, co-founder of Paname Brewing Company. But, he adds, “everyone can enjoy our Beer Therapy range, whether they’ve lost their sense of smell or not. The aromatic style is very popular at the moment and rightly so.” Source Creative Review
Credits:
Agency/Production: L’Associé
Founder, Director of Creation: Gilles Rivollier
Creative Directors: Mark Forgan, Jamie Standen
Art Director: Chloé Camille
Assistant Art Director: Manon Escarrat
