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Change The Week
Ever wondered if you would be more productive if you only had to work four days a week? Did you know in the Netherlands they work on average 29 hours a week? And their productivity is through the roof?
This fascinating animation is part of a broader campaign to reduce the average working week to four days. It shows how a work week is a man-made construct that isn’t real and has an enforced time span.
Voiced by Stephen Fry, it's a logical journey created by several animators. In the UK, the largest trial of a four-day work week is about to begin. Three thousand workers at seventy companies begin a six-month pilot scheme where their hours are reduced but for the same pay. It’s all about improving your work/life balance. Reducing stress. The added benefit is to the environment with less traffic and energy used.
Creative Director Matt Bolton who directed the animation, and whose creative agency is taking part in the trials, had this to say:
“As creative businesses, we’re meant to be touchstones of the future, using creativity to drive the innovation, disruption and change that trickles down to the rest of society,” he says. “But creativity needs time, it needs inspiration, and it’s seldom found stuck at your desk on a Friday at the end of a 60-hour week. Formalising a way to help…
