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Christmas 2021:Chimney
Coca Cola
Nov 14, 2021
What’s Christmas without an emotional ride on the fizzed-up Coke express? Here’s the latest from Coca Cola. At over two minutes, it desperately wants you to believe in the experience of Christmas with barely a statuesque Santa in sight. What’s also missing is any clue as to who is actually producing the advert. Coke makes an appearance at the end but most would have switched off.
Marketeer Mark Ritson put it best:
“Christmas 2021 is shaping up to be an exercise in hyper-emotional brand bullshit, with Coca-Cola even choosing to edit itself out of its own campaign. But don’t worry, the holidays are still coming.” Source Marketing Week
