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MARKETING | ADVERTISING
Christmas Nailed 2022
T.K Maxx
November 1st and we have our first sighting of a Christmas ad. Time to jolly out the decorations, shake down the tree and put on your jolly big Christmas smile for the influx of jolly jollies and Christmas cheer.
T.K Max blasts the viewer with a surreal and powerful high-five that storms the world. It’s a psychedelic world of Christmas love and bad clothes. Bright smiles and shaky hands. Nothing says Christmas quite like a redhead dressed up like a Christmas present.
The cost of living crisis is on everyone’s mind in the UK, so better get in early for buying before the world implodes. There’s also a Christmas World Cup to compete with in Qatar that’ll draw attention away from the Christmas spending.
“The message here is fun, from the soundtrack — Cerrone’s 1977 disco classic Supernature — to the colourful setting of the ad, which was filmed in Poland. It seems to strike the right tone for T.K Maxx, whose USP is all about surprising finds at low prices, and steers clear of the worthiness we’re bound to see this year.” Source Creative Review
Credits:
Agency: Wieden+Kennedy London
ECD: Susan Hoffman
Creative directors: Paddy Treacy, Hannah Smit
Creatives: Georgina Brisby, Marcelo Duarte
Director: Max Siedentopf
Production company: Riff Raff
