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MARKETING | ADVERTISING
Detectives/Basement/Pavel
Apple iPhone 13 Pro
Jan 8, 2022
Apple released a series of ads showcasing the wizardry of their latest iPhones. These three ads demonstrate the use of cinematic film shots taken on an iPhone. Cleverly done, they show how easily anyone can recreate cinematography.
All very clever and stylish. I particularly like ‘Pavel’ for its pretentious drama.
“These ads are classic Apple: beautifully shot, cleverly conceived and suggestive that anyone can be a world-class filmmaker if only they buy an iPhone 13 Pro.” Creative Review
