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CHRISTMAS | ADVERTISING
Driving Home For Christmas with Chris Rea
Mini
Dec 20, 2021
Look…it’s nice. Alright? What did you expect to see? A family meal? People putting up Christmas lights? A tree with gifts? It’s a car company showing off their car range. What I like most about this ad is the sense of claustrophobia sitting crammed in the back of a mini. This probably goes on a minute too long! And fucking Chris Rea!
“The crowd-sourced imagery, created by Mini owners, gives the spot a homespun, cosy feeling, which is very in keeping with the song. Shots of Minis are of course included throughout but the ad makes a pleasant change from the slick, heavily branded identikit ads we’re used to seeing from car brands these days.” — Creative Review
