Member-only story
ADVERTISING | MARKETING
Fancy A McDonald’s? — #RaiseYourArches
It’s a fun spot for Mcdonald's.
Utilizing Yello’s classic 80s theme tune, ‘Oh Yeah’ (Ferris Bueller’s Day Off), the short ad takes you through an office with everybody shutting down for lunch as they all head off to Maccas.
By raising their arches/eyebrows, the not-too-subtle signal is sent out to the rest of their colleagues. Marching in unison, the conspirators head for the exit and a tasty lunch. Note the last person remaining dressed in McDonald’s colors. Now that’s how to make subtlety work for you!
“There is no food or restaurant shots in sight in the spot, which instead aims to start a new trend for how we might communicate that we want a McDonald’s. This is showcased in Wright’s lively spot, and will be further emphasised via a social campaign on Snapchat and Instagram, and an alteration to the brand’s logo.” Source Creative Review
Credits:
Agency: Leo Burnett
CCO: Chaka Sobhani
ECD: Mark Elwood
Creative Directors: James Millers, Andrew Long
Senior Creative: Gareth Butters
Art Director: Joe Miller
Creative Director of Design: David Allen
Designer: Jakk Breedon
Production Company: Moxie Pictures
Director: Edgar Wright
