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Fighting Is Good — Monopoly
According to Hasbro, eight out of ten people fight when playing Monopoly. It makes you wonder why anyone ever bothers playing? What exactly is the selling point of this game?
I hated playing Monopoly. My brother was always the Bank. I was always broke. And the odd occasion I ganged up with my sister and drove him to bankruptcy, he would smash the board and use the pieces as missiles aimed at our heads. This game sucks and this campaign triggers me no end!
“Soon after getting into it, we realised almost everything related to Monopoly had already been thought of, or has been done before somewhere in the world,” says KesselsKramer Amsterdam creative director Rens de Jonge. “Being original for a game that’s so well known, means finding originality at the very basis of the idea. So we turned the general view of Monopoly around.” Source Creative Review
Congrats on the agency for discovering the one bitter truth about Monopoly…everybody hates losing.
