MARKETING | ADVERTISING

Have Your Elf a Merry Christmas

ASDA

Asda’s poor attempt at a Christmas ad. Image from Youtube.

Some things are sacrosanct.

You don’t mess with the turkey. You don’t forgo Christmas presents and you don’t have naked carol singers. But most of all, you don’t never, ever, mess with the GREATEST CHRISTMAS MOVIE OF ALL TIME.

Whose bright idea was this? Who in the Asda marketing team thought cobbling together some half-arsed bollocks around clips of Elf was a good idea? How dare they repurpose Will Ferrell as Elf into a Christmas promo that diluted his magical charm! I feel triggered!

I hereby call upon the masses to boycott and cancel these money-grabbing Christmas fuckers! It's a mockery of a Christmas advert. It all feels grubby and fake.

SIX DAYS INTO CHRISTMAS MARKETING! SIX FUCKING DAYS! And we’re left with this horror for another seven weeks at least.

Shame on you Asda. You don’t mess with the cannon.