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ADVERTISING | MARKETING
Imaginary Iggy
McDonald’s UK
Nov 19, 2021
Cutesy monster. Christmas paraphernalia. Child feeling lonely. Child grows up. Adult dumps imaginary friend. Adult needs friends. Monster reappears. Its a story as old as time and not a single glance of a Mcdonald's wrapper anywhere. Actually has very little to do with ANY of McDonald’s advertising. That’s Christmas for you.
