Interesting take. It’s not so much as fake news but more about marketing and pushing through an agenda. Each news channel have a position much like government. Lobbying takes place as one team tries to push through their own rhetoric. I see one sided reporting from Greenpeace and many times have been where the action took place only to see the news stating the exact opposite. Fake news is real. Cover ups exist. Misleading information is rife. Division is rife.