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ADVERTISING | MARKETING
Kindness, The Greatest Gift
Amazon
Nov 20, 2021
Amazon’s Christmas ad baffles me. It’s cool marketing for Amazon but is it Christmas? The ad itself mopes around like some sad emo kid who has misplaced his letter to Santa. The waft of earnestness seeps out of every emotive expression. It’s spectacularly dull. After two minutes we finally get the pay-off and the feel-good factor.
The cynic in me wonders if kindness is the greatest gift then perhaps Amazon can treat their employees a little better.
