ADVERTISING | MARKETING

LFC x Carlsberg: Partners for 30 Years

Carlsberg

Image from Taxi Studio.

One for Liverpool FC fans. A trawl through the traumatic years of underachievement and close-calls, lol.

Great video capturing those magic moments while you desperately try to hold onto your beer. Rush, Fowler and Collymore all score with a soundtrack sounding very Beatlesque. It’s the longest partnership in the English Premier League.

“A film directed by Danish director Tore Frandsen is at the heart of the campaign. The short delineates a “three-decade long visual pub crawl down memory lane through legendary moments, frozen in time,” says Carlsberg. The idea was to tap into a habit likely familiar to many football fans: “cheering on your club with one hand, while protecting your beer with the other”. The film’s soundtrack was created in the style of Liverpool fan culture songs.” Source Creative Review

Credits:
Creative: The Network (Worth Your While, The Council, SMALL, Drive)
Hero film director: Tore Frandsen
Can designs: Taxi Studios, Everland
Mini docs: Drive Studios
Composer: Lasse Martinussen