Member-only story
ADVERTISING | MARKETING
Magic Eraser by Google
Google Pixel 6 Phone
May 30, 2022
“And just like Marty McFly’s ever disappearing family in Back to the Future, I simply erased Sharon from all my photos.”
Rewrite history. Delete the past. The new Google Pixel 6 phone comes with a magic wand that erases all those bad memories and awkward poses. The Magic Eraser from Google looks incredibly easy to use. The advert is a delight in Orwellian control. With every swipe of the Magic Eraser, the unwanted objects or people are sent swiftly to the impenetrable cloud of inescapability.
It’s a fun ad. Probably best not to overthink it.
Credits:
Creative Agency, Creative: Anyways Creative
Creative Agency, Culture & Experience: Amplify
Director: Sophia Ray
Production Company: Partizan
VFX: Coffee & TV
