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MARKETING | ADVERTISING
MultiGRAIN not MultiGRAN
Pringles
Nov 10, 2022
I love a good idea. Who doesn’t? And this, from Pringles, is one of the best.
What better way to launch a new product than with a typo? It’s MULTIGRAIN not MultiGRAN! What is a multigran anyway? It’s the question you never thought of asking and could never possibly believe the answer!
Pringles very clever campaign deconstructs the make-up of multiple grannies. There’s ‘dress-up’ gran and ‘stroking-a-bald-cat’ gran and the highly questionable ‘chainsaw’ gran. This is good, clean fun.
Nice work Pringles!
