ADVERTISING | MARKETING

ROM Immortal

Royal Ontario Museum

Image from Vimeo

This was simply beautiful. Royal Ontario Museum presents the birth of history as seen by an infant child through the eyes of Mother Earth. Incredibly shot with historical motifs laden throughout the advert.

I love everything about this advert. The theme music, the slow-mo, the imagery chosen to be recreated, it’s a staggering achievement. Check out the making of video. Astounding production.

The museum’s chief marketing and communications officer Lori Davison says that the film’s message is “that we live on in what we leave behind”, whether through physical objects or our legacy that remains after we’re gone. Davison adds that “every object in ROM is a portal to stories” and has the capacity to ignite “important cultural conversations”, coming at a time of amplified calls for stolen artefacts to be repatriated to their original communities. Source Creative Review