MARKETING | ADVERTISING

Shaz and Kim

Uber Eats

Kim Kardashian speaks the Queen’s English badly. Image from Youtube.

Do Americans get this ad?

Made by a New Zealand company called Special, they’ve knocked the humor out of the park. This is major crack-up funny. Kim Kardashian struggles to understand the Aussie accent as Shaz schools her in the Queen’s English.

And how does the same company cater its message to an American audience?

You pack the spot with as many celebrities as possible and make Gywneth Paltrow eat her own vagina-scented candle. Nothing illustrates the Northern/Southern hemisphere divide better than this.

“From the Judges: Special Australia was awarded ‘The Grand Effie’ for its entry ‘Tonight I’ll be eating… for Uber Eats Australia’ along with two Golds and one Silver for the agency’s Uber Eats campaigns.

Uber Eats…