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MARKETING | ADVERTISING
The Beginner — John Lewis & Partners Christmas Ad
The big one has landed and it’s not what you think!
Gone are the cuddly toys. The cute factor is dialed down to zero and finally, we have an ad that celebrates the spirit of Christmas. It’s not about extravagant presents and luxury items, it's all about the small things. This advert is beautifully simple and makes a heartfelt point.
A foster parent does what he can by learning to skateboard in order to make the new arrival feel at home. It’s a gorgeous piece of storytelling. There’s also a really affecting part of the story about doing something outside of your comfort zone, or the challenge of embracing a hobby you might feel too old for.
“As a young teenager I was placed into the care system and seeing this young girl at the door made me cry. I was blessed to always feel safe and wanted in each of my foster homes…but I knew some who did not. The love, empathy, and respect shown within the story of this advert made my heart sing!” Soffy Vlogs Source: Youtube.
Well done John Lewis.
