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ADVERTISING | CHRISTMAS
The Drive
Shelter’s Christmas film
A powerful message from UK charity group, Shelter. This Christmas film highlights the reality faced by many people over the holiday season. A massive 180,000 households were pushed over the edge during the pandemic and are now homeless.
Andy Harris, Director of fundraising at Shelter said:
“This film is a powerful testimony to the resilience of the people we help, who are dealing with the trauma of homelessness and hoping for a brighter future. Our frontline services are working hard to be there for people facing homelessness and we hope the public will be inspired to donate what they can this Christmas, to help us carry on this vital work.” Source Creative Review
Credits:
Agency: Don’t Panic
Founder: Joe Wade
Creative Partner: Rick Dodds
Associate Creative Director: George McCallum
Creatives: Toufic Beyhum, Jake Moss
Production Company: Smuggler
Director: Jamie Rafn
