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MARKETING | ADVERTISING
The Exquisite Gucci Campaign
Gucci
I absolutely adore this campaign! Gucci precisely replicate scenes from 2001: A Space Odyssey, A Clockwork Orange, Barry Lyndon, The Shining and Eyes Wide Shut.
Visually it is stunning. The music is super creepy (original score from Clockwork Orange) and the twins (from The Shining) appear in the corridor ready to freak you out! The clothes are unbelievable too. Stylishly this video is a home run.
Intense. Dramatic. Retro cool.
The level of cinematography, lighting, and set recreation is astonishing. I could have sat and watched this homage for another ten minutes at least!
Creative Director Alessandro Michele said:
“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift. For its visionary power to dig up in the real, making it vertiginously imaginative and questionable.”
“If you ask me, a garment is not, and never will be, just a piece of fabric. It’s rather the means through which we are able to unfold who we really decide to be, it’s how we shape our desires and the ultimate sense of our staying. That’s why I’ve always imagined my collections as films able to convey a cinematography of the present: a score of…
