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The Hamster Wheel of Writing

Are you in danger of losing your spark?

Reuben Salsa
3 min readJul 7, 2020
Photo by Justin Luebke on Unsplash

It feels, at times, that you’re in a constant battle.

The endless cycle of needing to get a story out and published. And then the bitter disappointment when only a tiny percentage of your following read it.

Why bother? Why do you continue to churn out article after article?

My mother-in-law plays the lottery. Every week she sits in front of her giant tv screen hoping that she’ll win big. “This time” she’ll repeat. A mantra for modern life. “This time” she whispers over and over again. Hope keeps her going. She describes it as her one vice (while casually sipping port). Is this your one vice?

Are you addicted to the promise? Are you in tuned with the hype? Has the allure of one big payload kept you going all this time? What point do you quit? What’s your exit plan?

Don’t believe the hype

If, like me, you’ve bought into the hype, you’re just waiting for the world to discover how great you are. You know that one article is within reach of going viral. You plug away constantly. Thoughts spewed out into the world. Opinions masquerading as facts. Ill-conceived articles beached on arrival. Their semi-tanned succulence bedazzled with…

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