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ADVERTISING | DOMESTIC ABUSE
The Most Important Smartphone Ad-Domestic Abuse is Getting Smarter
Refuge
This simple, yet powerful ad showcases how insidious domestic abuse can be. It’s provocative without being overly preachy. Taking a customary smartphone advert and highlighting how technology can be used to further enhance abuse.
“It’s chilling how much control an abuser can take of their partner’s life without anyone suspecting a thing, and when you think of how much we rely on our devices these days, it makes you realize it can be almost impossible to escape,” says Kimberley Gill, creative director and partner at BBH London, which worked on the campaign together with Dan Tobin Smith’s studio Optical Arts. Source Creative Review
Credits:
Agency: BBH
Creatives: Jennifer Ashton, Oliver Short, Kimberley Gill, Joakim Borgström, Helen Rhodes
Direction, design, CG animation, colour grading, post production: Optical Arts
Sound and music composition: Markus Ffitch, Grand Central Studios
