MARKETING | ADVERTISING

The Olympic Winter Games

BBC

3D printed scenes. Artwork from the BBC.

Wow…that’s impressive. This ad is unbelievably cool. One figures morphs into another as each event gains representation in a frosty environment. The new Olympic Winter Games trailer from the BBC is creative brilliance.

It’s a mix of stop-motion animation, 3D printed sets, and in-camera effects. The results are astonishing…