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MARKETING | ADVERTISING
Top Three Superbowl Commercials 2022
This years’ Superbowl adverts were a little underwhelming. There was no instant classic the way Tide cut through the dross. There was no celebrity stand-out moment. It all felt safe and rather predictable.
“Look, there’s Arnie flexing power.”
“Lolz…Paul Rudd is so cheesy and fun.”
“Great! Scarlett showcases her inner voice again!”
Major yawnfest. Originally I was going to highlight a Top Ten. Then it was Five. In fact, it was hard to choose even three as the competition was so bad.
Anyway, here’s the chosen Top Three that nobody will recall in two months' time and even fewer will be talking about. And no, Arnie’s Zeus failed to make the cut as did the dumb Pringles ad and Eugene Levy’s turn as an action hero.
#1 Rocket Homes and Rocket Mortgage
Anna Kendrick is a superstar. I love everything she does and this is by far the best of a bad bunch. Would this appeal to their audience…
