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MARKETING | ADVERTISING
TOWORKFOR
Can Tom cruise? Will Smith blink? Can Wesley snipe? Great questions!
I love this series of ads. They’re fun if lacking in originality. It’s also super dodgy (and bad timing) to use what appears to be an East European sniper taking up the sniping challenge.
This Portuguese brand may not have a big budget but they make up for it in the humor. There was a similar ad in New Zealand featuring famous named people for Skinny mobile. They had Clint Eastwood, Jacky Chan and Michael Jordan!
“The workwear market is highly competitive, according to the agency’s creative director, Miguel Durão, citing the likes of Timberland, Cat and Carhartt as “well-known brands with much bigger communication budgets,” he says. “This means we have to make ‘more noise’, with less investment. Whatever we did had to, forcibly, attract attention. And that’s just as well, because that boldness, that challenger’s courage, is very much present in the brand’s DNA.” Source Creative Review
