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MARKETING | ADVERTISING
Wear That Feeling — Pete Davidson
H&M
I have a soft spot for Pete Davidson. A man who went from ‘who the fuck is he?’ to overnight stardom after bagging the hottest singer in showbiz. Pete proves that no matter how rough or weird you may look, your sense of humor can go a long way. A win for everyman!
My favorite Pete story was one told by himself in his stage show. After he broke up with pop-princess Ariana Grande, she decided to help him out by telling everyone she met about how well endowed Pete is. Poor Pete. What a burden. But as he explained, Ariana is tiny. She has tiny hands. Anything she holds in her tiny holds looks massive. Instead of helping, every woman he subsequently dated was left disappointed after discovering his average member.
A little off track. Here’s Pete hamming it up for H&M in his usual self-effacing style. The campaign is entitled ‘wear that feeling’.
“Clothes don’t just make the man, they make the man feel. Throwing on your favourite jacket or sneakers is the quickest way to give yourself a confidence boost. That’s what ‘wear that feeling’ is all about,” say creative directors Afshin Moeini and Christian Poppius. Source Creative Review.
