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Welcome To JD Street

JD Sports

Image from Youtube

I’m clearly the wrong target market for this Christmas ad from JD Sports. It’s jammed pack with on-trend stars from the small screen and sports. Upcoming youth wandering the mean streets of JD.

See if you recognize any of the names. It’s a literal who’s who of UK youth culture.

Little Simz having a casual chat with Ms Banks.
Aitch and Queen of the South Shaybo
Drill artists Central Cee and Russ Millions
Maya Jama and Michael Dapaah are in a dog grooming salon
YouTube sensations KSI and Tobi Brown
Rap duo Young T & Bugsey
Lockdown breakout artist ArrDee
Love Island star Joanna Chimonides
Presenter Joelah Noble
BikeStormz, a movement to end violence and knife crime.
And what’s a sports ad without any sports stars? Footballers Jude Bellingham, Trent Alexander-Arnold, Ebe Eze, Kalvin Phillips, Leah Williamson and Jadon Sancho all make an appearance on JD Street.

I don’t get the references or the mushroom-induced vibe and it certainly doesn’t play like a Christmas ad. Maybe that’s a good thing!