Member-only story
ADVERTISING | MARKETING
Welcome to Malibu
Malibu
It’s gonna be lit!
Malibu’s latest ad is a psychedelic feast of oranges, coconuts and sunshine. Everything sparkles and foams in on-brand day glow patterns. The Malibu world is a sumptuous place that everybody should be craving.
Directed by Dave Meyers, the man behind the music videos of Ariana Grande, Britney Spears and Harry Styles. It’s all about that summer mindset. The sun bleached landscapes are in perfect synch with the music and carefree attitude.
“Like a perfect pop track or your cushiest velour sweatpants, Malibu is unashamedly mainstream and deliciously uncomplicated,” say Katy Edelsten and Rachel Clancy, W+K creatives. Source Creative Review.
Credits:
Agency: Wieden + Kennedy London
Creative Directors: Anna Arnell, Paddy Treacy, Tom Bender
Creatives: Katy Edelsten, Rachel Clancy, Aleks Atanasovski, Hannah Young
Executive Creative Director: Susan Hoffman
Production Company: Radical Media
Director: Dave Meyers
