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ADVERTISING | MARKETING
Why Be One Thing When You Can Be Anything?
Playstation Plus
Fun advert aimed solely at gamers. I didn’t get the references but then again, I haven’t played Playstation since the Millenium!
Visually, this is a treat. Playstation emphasizes the worlds still to be discovered or the journeys untaken. The endless adventures are all waiting to be explored.
“Instead of going into the benefits of PlayStation Plus, adam&eveDDB has delved into the rich narrative world of gaming. Eric Lempel, SVP and head of global marketing at Sony Interactive Entertainment, says that the ad focuses on “what the service provides at its core: discovery, engagement, and excitement”.” Source Creative Review
Credits:
Agency: adam&eveDDB
CCO: Richard Brim
ECDs: Ant Nelson, Mike Sutherland
Creative Directors: Richard Gayton, Darren Beresford
Production Company: MJZ
Director: Henry Hobson
Edit Company: Work Editorial
Post Production: Selected Works
